Website Marketing Tips

When we first sit down with a client to strategize their web presence, there are many variables clients don’t think about. Often to them their website is the visual skin of their website.  But there is so much more if a client wants results. For instance we ask them how important it is to be… read more

Yesterday I spoke with a business owner who has been in business for 28 years. Over the years I’ve seen his ads everywhere. He was a bit embarrassed to tell me that only recently did he start asking people & recording how they heard about them. Now he moves his marketing dollars where he gets… read more

The answer is quite simple: It’s were you get the greatest return on your marketing investment. But how do you know where you get your best return? You measure current marketing activity and adjust. If you don’t measure you can’t manage. Marketing is an ongoing process, not a destination. What works today, doesn’t necessarily work… read more

I recently gave a 2 ½ hour seminar entitled “Keys to an effective Business Website” and heard myself utter the words Golden Perspective, a term which I made up years ago. It simply means coming from the audience’s perspective rather than yours. Many in the audience slapped their foreheads when they understood it in the… read more

In a very short time, websites have become the “window to a business”. People now do most of their research online. Everyone, including prospective customers and potential employees, now judge a company by their website. But business owners are still just scratching the surface of this incredible communications tool. With strategic thinking, their website can be… read more

The thing I love most about computers is that people communicate one-to-one through them no matter where they are in the world. What an incredible opportunity for having someone’s undivided attention! But the internet also makes us speed up. So we need to communicate information faster. Our brains process visuals quicker than words.With most having high… read more

No matter how good a web design is, your website will fail unless you heed this advice. The key to a good website is providing great information that visitors are looking for, in ways they want to see/hear it, and having an honest and friendly tone that builds a relationship. Sounds simple doesn’t it?

A study of 40 million emails revealed that the emails that got opened more frequently were in fact ones that simply described in the subject line what was inside the email. Sales type headlines simply didn’t get opened. Ensure when people agree to receive your emails/newsletter that they are clear what they will expect to… read more

Being a website designer in Durham is …interesting. Because we get to visit many different businesses around Durham, we see how they are actually using their websites. It’s amazing how only a few businesses really “get” how important the website is to their business. Those that have understood have benefited a great deal. In fact,… read more

According to usability expert Jacob Nielson “on the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” So, visitors just aren’t reading your content like you think they are. Remeber to write the most important information at the top…think inverted pyramid. Also,… read more