Website Marketing Tips

Recently I was answering questions about various web design topics and the subject of writing for blogs came up. One participant mentioned how, as a writer, she no longer takes criticism personally and is able to write more freely. That’s an important skill to have especially in this online world. People can smell BS. They… read more

New communication technologies, coupled with the Internet and mixed with changing consumer behavior, have disrupted business processes. Better mobile phones and new devices like iPads provide instant access to information. Online sites like Facebook, with 13.5 million active Canadian users (500 million worldwide), as well as Twitter and LinkedIn, are changing our habits and how… read more

Internet-enabled mobile devices are growing in popularity. It’s expected that in 3 years 50% of all phones sold will be web enabled. Google predicts that by 2015 “mobile is going be the number one screen through which users engage with advertisers’ digital brands.” It just makes sense that if you are building or revamping your… read more

I asked Leslie Hughes, social media strategist at PunchMedia “How important is linking your website to your social media?” Her answer was quite good and verifies what our clients are experiencing. While Social Media seems to be a hot trend right now, businesses have to remember that their Website is still extremely important. Facebook, Twitter etc…. read more

More and more we have clients asking us about how to write for their blogs. Here are some of the tips we share with them. Topic Know your blog topic. Readers want your insights on a topic. Providing real-life examples is a great way to do that. Use the title/headline effectively Grab search engine attention… read more

Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains how to create powerful content to help you sell your services and grow your professional business. “Content marketing is the only marketing left.” Seth Godin. If… read more

People think we build websites, which we do and we do well.  But we also provide strategic web design/development.  The days of simply building a website are fading as the online world becomes more crowded and complex. Done well, strategic web design can have dramatic effects. A new client landed $200,000 worth of measurable sales… read more

The poor overworked business person is starting to feel overwhelmed. Running a business has always been an ongoing challenge in and of itself. Now this whole Internet business is taking them on a roller coaster rider they’re not sure they want to ride, but are told they must. They’re told: They need a website They… read more

I was at a web design meeting in Oshawa recently. The organization was well established and well known in the community. It had a good staff with lots of ideas. The issue: Marketing that worked before wasn’t as effective as it had been in the past. Their solution: a website that could tap into a… read more

Web Design is a profession, like being an accountant, lawyer or engineer. The difference is that currently in this country it is not regulated. Instead the market forces are at work. It’s a wild west out there. Businesses of all sizes are discovering that websites are more than an online brochure. Their website is a… read more