Internet Marketing

People think we build websites, which we do and we do well.  But we also provide strategic web design/development.  The days of simply building a website are fading as the online world becomes more crowded and complex. Done well, strategic web design can have dramatic effects. A new client landed $200,000 worth of measurable sales… read more

The poor overworked business person is starting to feel overwhelmed. Running a business has always been an ongoing challenge in and of itself. Now this whole Internet business is taking them on a roller coaster rider they’re not sure they want to ride, but are told they must. They’re told: They need a website They… read more

In a world where spreading your message is cheap and easy for a business, there has been an increase in eWaste. This is information pushed out into a highly diverse world by eTools that are easy to use for the sender. Is your info important to you or your audience? Are you sending it out… read more

I was at a web design meeting in Oshawa recently. The organization was well established and well known in the community. It had a good staff with lots of ideas. The issue: Marketing that worked before wasn’t as effective as it had been in the past. Their solution: a website that could tap into a… read more

Truth telling and transparency are the new norms on the Internet. Even Google is having a hard time in China stomaching the country’s censorship laws. The Internet has become a place of information, both good and bad. The truth is being exposed. Hiding a bad company on the Internet is tough.  People write, comment, take… read more

If a salesperson offered to bring in sales for your business for a straight 10% commission, would you take it?  How much would you pay for a full time salesperson?  The answer to both questions would be based on return not cost. A proper internet strategy, well-built website and on and offline marketing should bring… read more

Web Design is a profession, like being an accountant, lawyer or engineer. The difference is that currently in this country it is not regulated. Instead the market forces are at work. It’s a wild west out there. Businesses of all sizes are discovering that websites are more than an online brochure. Their website is a… read more

Inefficiency in building websites is costing businesses money. When you’re buying a new home, you bring in a building inspector to examine how the home was built. They have the eyes to see what you don’t. They can see the craftsmanship and where problems may occur in the future. It’s the same with web design…. read more

Each week we get a few calls that go like this “my web design company went out of business/disappeared HELP!” As the economy gets more challenging, one-man web design companies are dropping like flies. Before yours does I suggest you do these 3 things: Verify you and not your web designer owns/controls your domain name… read more

The answer is quite simple: It’s were you get the greatest return on your marketing investment. But how do you know where you get your best return? You measure current marketing activity and adjust. If you don’t measure you can’t manage. Marketing is an ongoing process, not a destination. What works today, doesn’t necessarily work… read more