Internet Marketing

An important heads up. In a recent post Google Product Manager Christian Oestlien asked for businesses to hold off using regular profiles to connect with Google+. He asks for our patience while they build a business experience that should far exceed the consumer profile in terms of its usefulness to businesses. As a web design company living… read more

Google recently purchased PostRank. Their technology analyzes blog posts to see if people are engaging. Based on a recent Google post and industry commentators, the thinking is that Google will start to place even more emphasis on quality content. Up to this point Google rankings could be manipulated by buying back links and other inbound… read more

New communication technologies, coupled with the Internet and mixed with changing consumer behavior, have disrupted business processes. Better mobile phones and new devices like iPads provide instant access to information. Online sites like Facebook, with 13.5 million active Canadian users (500 million worldwide), as well as Twitter and LinkedIn, are changing our habits and how… read more

Internet-enabled mobile devices are growing in popularity. It’s expected that in 3 years 50% of all phones sold will be web enabled. Google predicts that by 2015 “mobile is going be the number one screen through which users engage with advertisers’ digital brands.” It just makes sense that if you are building or revamping your… read more

I asked Leslie Hughes, social media strategist at PunchMedia “How important is linking your website to your social media?” Her answer was quite good and verifies what our clients are experiencing. While Social Media seems to be a hot trend right now, businesses have to remember that their Website is still extremely important. Facebook, Twitter etc…. read more

Finally got around to watching The Social Network, the movie about the creation of Facebook and it’s main founder, Mark Zuckerberg. It was an interesting movie and just won the Golden Globe for Best Picture and Director. One thing is clear: social networking continues to grow and it’s on peoples’ minds. Like most things connected… read more

More and more we have clients asking us about how to write for their blogs. Here are some of the tips we share with them. Topic Know your blog topic. Readers want your insights on a topic. Providing real-life examples is a great way to do that. Use the title/headline effectively Grab search engine attention… read more

Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains how to create powerful content to help you sell your services and grow your professional business. “Content marketing is the only marketing left.” Seth Godin. If… read more

Every business owner who comes to us for a new website is looking to build her business by tapping into new markets on the web. They want to engage in tools that reach out to new users – Twitter, Facebook, blogs and the like. Yes, those are all great (and many would argue, necessary) tools… read more

Last week a client threw me off by using the words newsletter and blog in different sentences but talking about the same thing.  It indicated to me that the lines between newsletters and blogs are blurring a bit. Although they are similar, each has their own place. Newsletters are a way to tell your customers… read more