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General Thoughts

As a Canadian Company, why should I care about SOPA?

You may have been hearing news about SOPA and the Stop SOPA movement.  You may also think as Canadians, it’s not an issue for us.  In fact it is. Michael Geist’s recent post explains why you should care.  Read the key points from his post below. By Michael Geist While there is little that Canadians… read more

Time to make it personal & practical

Recently I was answering questions about various web design topics and the subject of writing for blogs came up. One participant mentioned how, as a writer, she no longer takes criticism personally and is able to write more freely. That’s an important skill to have especially in this online world. People can smell BS. They… read more

Maintaining Security: Phishing Scams and the Importance of Passwords

This is just another reminder of the importance of security, as it rears its head to us time and time again. A couple of recent examples: Phishing scam using images for CIRA website Internet phone system hacking What is Phishing: Phishing is a way of attempting to acquire sensitive information such as usernames, passwords and… read more

Does your web content pass the customer test?

Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains how to make sure your web content meets the customer test. What do customers expect from a professional business website? To address this question it’s helpful to understand what your visitors are looking for in the first place. Here is a useful checklist. It shows the… read more

What does it cost to build a website? Preventing the dreaded “Ugh”

“So, what does it cost to build a website?” asks the caller. Many times that’s the very first thing I hear over the phone. Typically, our set-up for websites ranges from 3 to 5 digits.  Asking initially about cost is similar to asking what it costs to buy a car or a house. It depends… read more

Strategic web design. In Ajax it turned into over $200,000 worth of sales.

People think we build websites, which we do and we do well.  But we also provide strategic web design/development.  The days of simply building a website are fading as the online world becomes more crowded and complex. Done well, strategic web design can have dramatic effects. A new client landed $200,000 worth of measurable sales… read more

Social networking for business. Crap, do I have to do this too?

The poor overworked business person is starting to feel overwhelmed. Running a business has always been an ongoing challenge in and of itself. Now this whole Internet business is taking them on a roller coaster rider they’re not sure they want to ride, but are told they must. They’re told: They need a website They… read more

3 ways to ensure your information is not contributing to eWaste

In a world where spreading your message is cheap and easy for a business, there has been an increase in eWaste. This is information pushed out into a highly diverse world by eTools that are easy to use for the sender. Is your info important to you or your audience? Are you sending it out… read more

Being Comfortable with Being Uncomfortable

Ever try and stand up in front of a group and feel uncomfortable? Ever stand on a diving board for the first time and look down into the large blue body of water? We all have experienced fear of the unknown. But who ever told you the fear has to go away? If your business… read more

Why we love owner-operated businesses

Our favourite clients tend to be forward thinking owner-operated businesses. Why? There are two types of people in this world. Ones that let life live them and others who live their lives on their own terms.  The latter don’t stand back and wait for direction, they are the ones that create and lean into life…. read more