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Business Tips

These 5 words will save you BIG marketing dollars

We get it. The Internet is an exciting place with emerging technologies and new ways of reaching your prospective customers. Each week we have clients ask us about a new digital marketing vehicle they’ve just read about or stumbled upon.  These shiny new tools often promise to magically solve their revenue targets.  When our clients ask, we answer with these… read more These 5 words will save you BIG marketing dollars

Why Businesses Need to Stop using Gmail, Rogers, Bell etc. for their Business Email

There are many people that use Gmail, Bell, Rogers and similar email providers for their personal use. When they start a new business, it’s easier just continuing to use that email. However, that’s not a very good strategy in the long run for a business. As the saying goes: “Before you start climbing a wall, make sure the wall… read more Why Businesses Need to Stop using Gmail, Rogers, Bell etc. for their Business Email

Are you sure you want me to shop at your store?

Like many folks, I try to combine trips to and from the office with other chores: stopping at the bank, picking up office supplies, etc. You know the drill. So, when I’m planning my day, I often visit the website of the store I want to shop at, to see what time they open. If… read more Are you sure you want me to shop at your store?

Should you buy YellowPages.ca advertisements this year?

The calls are starting to come in from clients asking us “should I buy Yellow Pages advertising?” My answer is the same. “Let’s look at your websites visitor data and see how many visitors are coming directly from yellowpages.ca. Then you can see if the number justifies the amount you are considering spending with them.”… read more Should you buy YellowPages.ca advertisements this year?

Stop building websites and start cultivating gardens

Web designers and their clients can get caught up in the building of the website structure, how it looks and the cool shiny features the site has. Like a building, it stands firm and tall as visitors enter and exit. The owner and web designer/architect look proudly at their creation and think all is good.… read more Stop building websites and start cultivating gardens

5 reasons why a well built website trumps a visually appealing one

As web developers, we get it. Your website is the window to the world and you want it to look good. BUT, visual design is not why people visit your website. It’s information. Usability and functionality are more important than visual appeal. Here’s 5 reasons why: Do you go to a website looking for information… read more 5 reasons why a well built website trumps a visually appealing one

Does your writing pass the DIGS test?

Have you become a spammer and didn’t even realize it? Are you inflicting cruel punishment on your friends and clients? Internet tools have made it even easier to send out even more info. For some, the old habit of sending out information to large numbers of people to see if you get a little bit… read more Does your writing pass the DIGS test?

What’s working? A small advertising change that will save you LOTS of money in 2013

“So how much money did you spend on advertising last year?”, I asked a client. My client showed me the overall dollar number. I whistled and said, “That’s a big chunk of change”. “Yes”, she replied. “We keep it as a percentage of overall revenues.” “Ok”, I said, “so which marketing vehicles produced the best… read more What’s working? A small advertising change that will save you LOTS of money in 2013

If someone guarantees you first page results on Google, run!

SEO has changed in the last 2 years. Google’s algorithms have changed. Social media has changed. What has not changed is the selling of solutions that used to work, but no longer do. People are still flogging them. Take guaranteeing a first page result on Google. I know you don’t want to hear this (everyone… read more If someone guarantees you first page results on Google, run!

Facebook does NOT replace your Website

Years ago I met with a business owner looking for a web designer. Durham Ontario tends to be slower to embrace new ideas than say Toronto. So I was surprised and happy to hear that this owner was excited about Facebook and it’s business applications. But then he said he believed that Facebook was going… read more Facebook does NOT replace your Website