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Business Tips

Time to make it personal & practical

Recently I was answering questions about various web design topics and the subject of writing for blogs came up. One participant mentioned how, as a writer, she no longer takes criticism personally and is able to write more freely. That’s an important skill to have especially in this online world. People can smell BS. They… read more

Important: Google to Businesses: Don’t Create Google+ Profiles

An important heads up. In a recent post Google Product Manager Christian Oestlien asked for businesses to hold off using regular profiles to connect with Google+. He asks for our patience while they build a business experience that should far exceed the consumer profile in terms of its usefulness to businesses. As a web design company living… read more

Maintaining Security: Phishing Scams and the Importance of Passwords

This is just another reminder of the importance of security, as it rears its head to us time and time again. A couple of recent examples: Phishing scam using images for CIRA website Internet phone system hacking What is Phishing: Phishing is a way of attempting to acquire sensitive information such as usernames, passwords and… read more

Does your web content pass the customer test?

Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains how to make sure your web content meets the customer test. What do customers expect from a professional business website? To address this question it’s helpful to understand what your visitors are looking for in the first place. Here is a useful checklist. It shows the… read more

Call of the Day: My web designer has gone out of business … help!

This morning we received a frantic call from someone: “My web designer has gone out of business. My domain has expired and I have no email. I can’t renew my domain. Help!” Luckily all ended well, however, it brings to light the fact that in an Internet connected world, a website and email are vital… read more

The Social Network

Finally got around to watching The Social Network, the movie about the creation of Facebook and it’s main founder, Mark Zuckerberg. It was an interesting movie and just won the Golden Globe for Best Picture and Director. One thing is clear: social networking continues to grow and it’s on peoples’ minds. Like most things connected… read more

What’s the Difference between your Newsletter and your Blog

Last week a client threw me off by using the words newsletter and blog in different sentences but talking about the same thing.  It indicated to me that the lines between newsletters and blogs are blurring a bit. Although they are similar, each has their own place. Newsletters are a way to tell your customers… read more

What does it cost to build a website? Preventing the dreaded “Ugh”

“So, what does it cost to build a website?” asks the caller. Many times that’s the very first thing I hear over the phone. Typically, our set-up for websites ranges from 3 to 5 digits.  Asking initially about cost is similar to asking what it costs to buy a car or a house. It depends… read more

Strategic web design. In Ajax it turned into over $200,000 worth of sales.

People think we build websites, which we do and we do well.  But we also provide strategic web design/development.  The days of simply building a website are fading as the online world becomes more crowded and complex. Done well, strategic web design can have dramatic effects. A new client landed $200,000 worth of measurable sales… read more

Social networking for business. Crap, do I have to do this too?

The poor overworked business person is starting to feel overwhelmed. Running a business has always been an ongoing challenge in and of itself. Now this whole Internet business is taking them on a roller coaster rider they’re not sure they want to ride, but are told they must. They’re told: They need a website They… read more