CMS Web Solutions

In a very short time, websites have become the “window to a business”. People now do most of their research online. Everyone, including prospective customers and potential employees, now judge a company by their website. But business owners are still just scratching the surface of this incredible communications tool. With strategic thinking, their website can be designed to capture specific niches in the marketplace, accelerate the sales process, and reduce operating costs. Sales and service people can reduce their road time. Videos can be inserted for product demonstrations. Websites can be used to measure effectiveness of marketing programs. They can measure what people are actually interested about on the website and adjust their offline marketing. And you know the really eye opening fact? Business websites are still in their infancy. Get ready. You haven’t seen anything yet!

The thing I love most about computers is that people communicate one-to-one through them no matter where they are in the world. What an incredible opportunity for having someone’s undivided attention! But the internet also makes us speed up. So we need to communicate information faster. Our brains process visuals quicker than words.With most having high speed, video is a wonderful and emerging tool that businesses need to take advantage of. Sounds obvious doesn’t it? So why aren’t more businesses doing it?

Answer this question: Good employees are vital to my business. True or false? The brightest and most talented of the younger generation live on the web. They do their research about your company on the web. Design recruitment into your website structure to attract the most talented. What does your website say about your organization? Does it provide the information potential employees are looking for? Here’s the test: looking at your company website would you work for you? If the answer is no, fix it…fast. Attracting the best and the brightest will become more difficult in the future.

It’s time for the brutal truth. 95% of the business websites we see need help. Many not only don’t help a business get sales they drive prospects to the competition. How do I know this? We’re the company working for your competition! The multitude of self proclaimed web designers in Durham (most now out of business) built business websites that are now antiquated and poorly built. Many can actually harm a business. How? Don’t you do research on the Internet and judge a company by its website? Ever not do business with a company with a poor website? Now here’s the tough part. Be honest. If you looked at your website from a visitor’s standpoint, would you buy from you? Like you, your market is migrating to the Internet in droves to do their research. It’s time to take your website strategy more seriously. There I’ve got it off my chest.