What Design Really Means for a Website Project.
I had a great discussion today with a client about Web Design. Port Perry, along with having this years Playboy Playmate of the year, has some pretty great business people. Today’s discussion centered on exactly what is Web Design. Toronto is where this particular client’s business is. He noticed that the majority of the clients he deals with have websites that aren’t getting the results his is. He was picking my brain as to why. I explained that before we build any web design project, we ask the client what the purpose of the website is, who the target market is and what the target market is looking for. We emphasize that the website is for the visitor, not the company. “That”, I said, “was what designing a website is really all about”. It’s starting with the visitor and working backward, not the other way around.” That’s the sweet spot, or should I say centre fold.
July 4th, 2008 at 4:35 pm
I think designing a website is about communicating your content in the most effective way possible. The web design process should be similar to the merchandising process that a brick and mortar store will go through. It is about getting customers to where they want quickly, in an aesthetically pleasing way.
It’s why Shoppers Drug Mart is more successful than I.D.A.
If you go into a Shopper’s Drug Mart, you realize that every inch of the store has been thought out, has been ‘designed’, to get you to want you want, quickly and beautifully.
The same theory applies to web design.
Unfortunately, it appears that Shopper’s Drug Mart hasn’t taken the same philosophy to their web design as they do to their merchandising. Instead of being clean, airy, and clear, like their stores, their web site is cluttered, disorganized, and squeezed into a tiny box. Boo!