Comments on: What Design Really Means for a Website Project. http://www.cmswebsolutions.com/blog/2008/06/06/what-design-really-means-for-a-website-project/ Business Website hints, trends & general thoughts Mon, 01 Dec 2008 23:06:51 +0000 http://wordpress.org/?v=2.6 By: Nate http://www.cmswebsolutions.com/blog/2008/06/06/what-design-really-means-for-a-website-project/#comment-888 Nate Fri, 04 Jul 2008 21:35:19 +0000 http://www.cmswebsolutions.com/blog/2008/06/06/what-design-really-means-for-a-website-project/#comment-888 I think designing a website is about communicating your content in the most effective way possible. The web design process should be similar to the merchandising process that a brick and mortar store will go through. It is about getting customers to where they want quickly, in an aesthetically pleasing way. It's why Shoppers Drug Mart is more successful than I.D.A. If you go into a Shopper's Drug Mart, you realize that every inch of the store has been thought out, has been 'designed', to get you to want you want, quickly and beautifully. The same theory applies to web design. Unfortunately, it appears that Shopper's Drug Mart hasn't taken the same philosophy to their web design as they do to their merchandising. Instead of being clean, airy, and clear, like their stores, their web site is cluttered, disorganized, and squeezed into a tiny box. Boo! I think designing a website is about communicating your content in the most effective way possible. The web design process should be similar to the merchandising process that a brick and mortar store will go through. It is about getting customers to where they want quickly, in an aesthetically pleasing way.

It’s why Shoppers Drug Mart is more successful than I.D.A.

If you go into a Shopper’s Drug Mart, you realize that every inch of the store has been thought out, has been ‘designed’, to get you to want you want, quickly and beautifully.

The same theory applies to web design.

Unfortunately, it appears that Shopper’s Drug Mart hasn’t taken the same philosophy to their web design as they do to their merchandising. Instead of being clean, airy, and clear, like their stores, their web site is cluttered, disorganized, and squeezed into a tiny box. Boo!

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