CMS Web Solutions

Being a website designer in Durham is …interesting. Because we get to visit many different businesses around Durham, we see how they are actually using their websites. It’s amazing how only a few businesses really “get” how important the website is to their business. Those that have understood have benefited a great deal. In fact, they are now asking us what else they can do and “what’s next?”. The short answer is to find other niches, build a website, optimize and capture other business.

Did your battery go in your car’s electric door opener stranding you in Toronto? Try the key. Can’t find a Pickering phone number on the web? Try a phone book. Email not working? Try a telephone; it’s designed for that too. Nothing is perfect. Stuff happens. Business goes on. Relax. Breath. Then remember there are always options…unless you forget there are.

I was having a great discussion with a fellow Website Designer in Ajax recently. We both agreed that most businesses are still not capitalizing on the strength of the Internet to capture new business. Most still see their website designer as a sort of “brochure” developer rather than as a strategic marketing partner to help them go after new business. It’s gratifying to watch our video testimonial from 3 of our Whitby clients talk about how we’ve helped their business grow. What’s everybody else waiting for?

More people are moving to hand held PDA devices. When your website is designed ensure you can see it on a PDA. It’s an important point to consider for your website designer. In Toronto recently we tried to find a well known restaurant nearby. The company had a “flash website” that couldn’t be seen on my PDA! (Flash sites are big pictures). Remember, whether your a web designer in Toronto or anywhere for that matter, it’s all about building for the audience. Pretty sites are useless if your client’s potential clients can’t see it!

If being found on search engines is important to your business it’s time to start looking at getting a blog. It seems some of the search engines are weighting blogs higher on the relevancy scale. When getting a blog, make sure your web designer builds it right into your website design. Website Design in Port Perry just added another service!

According to usability expert Jacob Nielson “on the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
So, visitors just aren’t reading your content like you think they are. Remeber to write the most important information at the top…think inverted pyramid. Also, studies are showing that hyperlinks win in the “most frequently clicked” column (buttons #2, back button #3). Think of hyperlinks as eye “bumpers”. Set them up strategically to flow visitors where you want them. Set up Goal conversions in Google to measure. There is a reason our industry calls it “web design”.