CMS Web Solutions

I’ve made that statement 4 times this week. It seems I keep coming across people who don’t measure the effectiveness and results of their marketing. I shudder to think how much money people waste. If you don’t measure, how can you manage what you spend your marketing advertisement investment on? Your web traffic statistics report through your website is a great way to measure an “off line” advertising campaign. Next time you have an advertisement, simply direct people to your website for more information or better yet, to print out an offer. Try different mediums and different ads. Measure, adjust, then start all over. Guessing for what works is for psychics. measuring data is for business professionals.

Recently, we had outside eyes come in to assist us through a transition in our business. The process reminded me that running a business day-to-day tends focus us inwardly. Periodically it’s advantageous to use outside eyes to help identify patterns that we may not be seeing. As you put together the “picture puzzle” of your business, as the world around you changes, it’s a good idea to smash the puzzle now and then. Take the pieces that still work and cast off the ones that don’t. That will ensure that in this fast changing world, the pieces still work and your new picture is even more profitable.