CMS Web Solutions

Getting your attention is becoming more difficult with the large amount of information we are bombarded with. So how do you as a small/medium size business get attention for your product/service? It used to be about headlines, but even those strategies are becoming overused and ignored. An effective strategy is to visualize a person in your mind that you wish to target. (Not a group of people, a real living, breathing person) and ask yourself what do I need to say to that person so that they will say “hey they’re talking to me! This strategy forces you to focus not only your product/service offering, but also focuses your message to your target audience. By focusing on an individual, you can then ask additional questions about where they hang out, what websites they visit, what words you need to use to speak the way they do (as opposed to the way you do). Remember the better the focus, the easier and more effective your message will be in getting some of their “mindshare”.

Having links that go from other websites to yours is one of the variables that will help your search engine rankings. Highly visited websites are particularly valuable.  One key link that many do not take advantage of is a yellow pages listing of their web address. It appears in blue in the book version and is also placed on-line. Many search engines, especially those interested in local search results mine their data from these on-line yellow pages. It’s cost per year is small, but well worth it.

Through teaching courses to new businesses and involvement with the Chamber of Commerce organizations, we are exposed to many small companies We are asked time and time again: what do I need to have a good website? Our answer is always the same: a good business.You see for most, websites are just extensions of a business. They are a tool that can supercharge sales, cut operations costs and increase productivity. The key word is extension. No website, no matter how good, can save a bad company. A website is about content and content comes from the business. So you want a better website? Start by looking at your business first and extending it through your website.