Likes, Tweets, blog posts, status updates, +1’s, SEO, SEM, QR codes, eNewsletters etc., etc. It’s overwhelming! In this world of technical overwhelm and choice, there’s one success metric that stands out above the rest as THE most important metric. It’s not how many people come through the door of your store. It’s not about how… read more THE key metric of a successful business

Have you become a spammer and didn’t even realize it? Are you inflicting cruel punishment on your friends and clients? Internet tools have made it even easier to send out even more info. For some, the old habit of sending out information to large numbers of people to see if you get a little bit… read more Does your writing pass the DIGS test?

Prospective Client: I think I need a mobile app for my business. Me: Why do you think you need one? Prospective Client: Others have said we should get one. And it’s kinda cool. Me: But you don’t count. Prospective Client: What? Me: Why does what you want have anything to do with getting an app?… read more Do you need a mobile App (or website)?

“So how much money did you spend on advertising last year?”, I asked a client. My client showed me the overall dollar number. I whistled and said, “That’s a big chunk of change”. “Yes”, she replied. “We keep it as a percentage of overall revenues.” “Ok”, I said, “so which marketing vehicles produced the best… read more What’s working? A small advertising change that will save you LOTS of money in 2013

The conversation began: “I need to do social media for my business” they said. “Great”, I answered, “What’s your business and which social media platforms are your prospective customers or influencers using?” “I’m not sure, but I know I have to do it.” they replied, “Do you have the time?” I asked. “Not really”, they… read more Dark Social: Majority of social sharing is done outside of social media platforms

There’s a great picture in a blog post called Device Fatigue. On top of all the devices in the picture, remember to add the various number of desktop monitors. Then remember that there are also a large number of browsers with new versions launched regularly. So when you call up a website designer and ask… read more Web Design is like cooking. Easy as long as no one needs to consume it.

Prospects, search engines and people with disabilities hate Flash. Heck even Steve Jobs hated Flash. It’s “loading, loading, loading” screen drives people nuts – that is, if their device can load it. It’s slow to load, lousy for search engines, it’s not accessible for people with disabilities and has many more disadvantages. Even Adobe, the company… read more Still have a Flash website? Convert it now. People will thank you.

Part 2 from guest blogger Sonja Jefferson of Valuable Content Ltd. Some great tips for blogging brilliance.    If you are committed to helping and inspiring your customers then a blog should be your number one priority. It is one of the most cost effective and rewarding ways to start creating information that customers will appreciate,… read more Valuable tips for blogging brilliance

The tone in my voice reflected my utter astonishment. “You’re paying what per month? For digital advertising? And is it working? What do you mean you don’t know?” If this sounds like you, you are not alone. I believe some business people spend their marketing dollars out of habit and name recognition rather than results.  It doesn’t help that the latest… read more The simple secret behind knowing where to put your marketing dollar

Guest contributor, Sonja Jefferson of Valuable Content Ltd. explains the essential ingredients for a valuable website. If you want your website to be valued by your customers and generate a consistent stream of good leads for your business what do you need to focus on? Here are eight of the most important elements you’ll need… read more Essential ingredients for a valuable website