Blog

Stop building websites and start cultivating gardens

When someone visits a website, the goal is not to show a work of art, it’s to answer the visitor’s needs. It’s to keep the visitor engaged in the website providing them what they came for. In this context and with the reality of a constantly changing Internet, why not build a garden rather than… read more Stop building websites and start cultivating gardens

Are you Selling in the Right Place? Online Marketing

Most business people aren’t using the social media platforms you like to use as a consumer to buy products and services. In fact some don’t use social media at all for business. If your next thought is, “well, they are old” or “they aren’t tech savvy”, I would reply that you’re probably making judgements based… read more Are you Selling in the Right Place? Online Marketing

Are you Annoying Visitors Without Realizing It?

Back in Sept of 2011 usability expert Jakob Nielson wrote an article entitled “How Long Do Users Stay on Web Pages?” (http://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages). He spoke of research that showed your website has only 10 seconds to get visitors to stay. If you can get visitors to stay 30 seconds the rate of visitor loss flattens out.… read more Are you Annoying Visitors Without Realizing It?

Key Steps in Writing for the Web

The single largest delay in getting new websites launched for our clients is getting the content from them. They know their business and should be able to provide the messaging, right? The fact is content/copy writing for the web seems to be a big challenge for clients. Sometimes they are just too close to their… read more Key Steps in Writing for the Web

These 5 words will save you BIG marketing dollars

We get it. The Internet is an exciting place with emerging technologies and new ways of reaching your prospective customers. Each week we have clients ask us about a new digital marketing vehicle they’ve just read about or stumbled upon.  These shiny new tools often promise to magically solve their revenue targets.  When our clients ask, we answer with these… read more These 5 words will save you BIG marketing dollars

Why Businesses Need to Stop using Gmail, Rogers, Bell etc. for their Business Email

There are many people that use Gmail, Bell, Rogers and similar email providers for their personal use. When they start a new business, it’s easier just continuing to use that email. However, that’s not a very good strategy in the long run for a business. As the saying goes: “Before you start climbing a wall, make sure the wall… read more Why Businesses Need to Stop using Gmail, Rogers, Bell etc. for their Business Email

Helping you Understand the New Accessibility Law as it Relates to your Website

As of January 1st, 2014 the next phase of the AODA (Accessibility for Ontario Disabilities Act) came into effect and there are 2 important dates to note: First important Date –  Effective January 1st, 2014: If you have more than 50 employees and you  launch a “new website” or your existing website undergoes a “significant refresh” then your… read more Helping you Understand the New Accessibility Law as it Relates to your Website

New 2014 Ontario Web Accessibility Law that you may not be aware of

You are probably aware of the Accessibility Standards for Customer Service piece of the AODA Accessibility Law. Many of you have had to go through the process to provide Accessible Customer Service to your customers. Are you aware that since January 1st, 2014 your website MUST also be accessible? (If your business has over 50 employees). Below is a conversation that has repeated itself… read more New 2014 Ontario Web Accessibility Law that you may not be aware of

Why It’s Important to Build your own Template

When building a website, one of the first steps in the process is creating a look and feel for your site, often called a theme or template. If you are using a Content Management System (CMS) like WordPress, Joomla, or Drupal, there are many pre-made templates available from various sources around the Internet either for… read more Why It’s Important to Build your own Template

Why eNewsletters Still Work

“Newsletter marketing is so 10 years ago”, said a client recently. But is it really? Newsletters may not be the newest or coolest networking media, but they still prove to be a successful communication tool.  Why are they still successful? You are targeting users who have given you permission to contact them. Even though you… read more Why eNewsletters Still Work