10 lessons I learned running a small business

After over 10 years in business, you learn lessons and accumulate knowledge. Here are a few key lessons I personally learned along the way. Enjoy! 1. Revenue is great, but it’s what you keep that is more important. 2. Cash flow, cash flow, cash flow. Did I mention cash flow? 3. No sales, no business… read more

Good explanation of White Hat verses Black Hat Search Engine Optimization (SEO)

The people that used black hat SEO (and the clients that paid them) must be so upset. Great article from Google.

Are you easy prey for Hackers? 

Hackers look for ways to get into your system. They love searching for someone with a simple password. Most attacks that attempt to break into a computer come from unsophisticated hackers using something called dictionary scripts. That’s a type of software that runs through lists of common usernames and passwords until they get access. So how… read more

Google: the new Big Brother?

Let me say first that I love Google and it’s products. However, I am well aware that they are mainly an advertising company. What I didn’t realize until recently was how Google is becoming the ultimate advertising delivery vehicle by watching us closer than we realize. George Orwells’ 1984 Big Brother needs to be recast as an ad man…. read more

We wasted money on advertising last year. Did you?

I have a confession to make. My firm wasted a lot of money on ineffective adversing last year and it’s my fault. I didn’t realize quickly enough that old media buying habits weren’t working as effectively as they used to. We are fond of the saying “in God I trust, all others show me data.”… read more

5 Important Questions to Ask Yourself About Your B2B Website

Visitors judge you based on your website. Visitors include future employees, prospects, media and customers. It’s your window to the world. Does it truly reflect your business? A website’s visual look is important. However, like a book it’s the content that makes it a best seller. Is your content best-seller worthy? There’s only one face… read more

Four Steps to Using LinkedIn as a Referral Tool

Welcome to Andy Lopata, our contributing writer and friend from England. Described as “one of Europe’s leading business networking strategists” by The Financial Times, Andy Lopata FPSA works internationally with global brands to help them make the most of their networks. He is the author of three books on networking and a Fellow of The… read more

As a Canadian Company, why should I care about SOPA?

You may have been hearing news about SOPA and the Stop SOPA movement.  You may also think as Canadians, it’s not an issue for us.  In fact it is. Michael Geist’s recent post explains why you should care.  Read the key points from his post below. By Michael Geist While there is little that Canadians… read more

Are you in the 99% that were taught to tie their shoes incorrectly?

OK, maybe it’s not 99%, but after watching a very short  2:39 minute Ted Talk, where most of these very bright people in the room were doing it wrong, chances are you too might be. It’s one of those videos that not only sticks in your brain, it opens up your mind. It reminded me that there… read more

One question only: “How much does a website cost?”

I received this question in my inbox. I get this question a lot. For those of you who are wondering how I answered it here you go:  Asking “how much is a website?” is like asking ”how much is a house?”  We offer “free” do-it-yourself websites to ones that are thousands of dollars and everything in between. If it’s… read more